Blonde, gray, and highlighted hair are especially prone to brassiness and dryness, and need targeted care to stay bright. This collection is formulated with AlgaePlex®, our blend of eight marine botanicals, alongside violet pigments that neutralize yellow and brassy tones. Start with the Violet Brightening Shampoo and Conditioner to keep cool tones fresh between salon visits, and use the Color Protecting Shampoo and Conditioner to help lock in color and prevent fading. The 60-Second Restorative Mask adds a weekly boost of moisture for hair that tends to run drier after lightening. Every formula is sulfate-free and packaged in recyclable, Ocean Bound materials. Take our Hair Quiz for a personalized routine, or browse The Aquage Edit for more color-care tips.