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Birth of Aquage

Life began in the nutrient-rich depth of the sea... and so did Aquage. Founded in 1998 by salon professionals inspired by the restorative and nutrient-rich properties of the sea, our professional hair care and styling line products are infused with AlgaePlex, a proprietary blend of eight marine botanicals – including algae, seaweed and kelp – that nurtures, strengthens, smooths and protects hair hair’s natural beauty for superior shine and condition.

Trusted by stylists

Professional hair care and styling has always been central to who we are. Each Aquage product is custom-blended, rigorously tested and refined in top salons, providing hair artists with consistently exceptional care and styling products that are light-weight, nurturing, layerable, and purposeful for an incredibly luxuriant result for both the salon client and the consumer.

From the Salon & Beyond

our Promise

As experts in our field, we strive to empower, educate and support our stylists and customers with all their hair care and styling needs. Our salon-proven results can enhance or transform any hair texture to impart the confidence and control you need to feel your best every day. In order to preserve the source and inspiration behind Aquage® products, we are committed to supporting conservation efforts that make a meaningful impact in protecting our oceans and environment.

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